CBD E-commerce Start-up TruPotency Unveils the Reality of the Industry

“It’s the wild, wild west,” said Angela Kapp of the booming CBD industry sweeping across beauty and wellness. “Like we say in our brand book, there was a University of Pennsylvania study — 70 percent of CBD sold online is not what it claims to be.”

Kapp, a veteran in digital retail and former head of e-commerce at the Estée Lauder Cos. Inc., “saw white space,” she said, when business partner, co-chief executive officer and cofounder Nate Lipton first approached her.

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