With Pent-up Demand, E.l.f. Beauty Sales Skyrocket

E.l.f. Beauty posted a sharp 50 percent sales increase for the most recent quarter, driven by upticks across categories, including makeup.  “June was the first month that the makeup category was above 2019 levels, so we’re definitely seeing a resurgence in makeup,” said E.l.f. chief executive officer Tarang Amin. “It’s…

Mass Market Beautys Climbing Categories

The mass market may have been consumers’ only brick-and-mortar access to beauty last year, but year-over-year data from IRI tells a different story. Among the most impeded categories are body anti-aging products, which dropped a precipitous 94.1%, while lip cosmetics also took a tumble. On the other hand, eye cosmetics…

Gen Z Founders Talk Beauty Brand Transparency

As transparency becomes table stakes for consumers, a young group of brand founders are finding success by speaking straight to their consumers about what goes into their products. During Beauty Inc @20, Abena Boamah, chief executive officer and founder of Hanahana Beauty, Charlotte Palermino, CEO and cofounder of Dieux, and…

EXCLUSIVE: Hyram Yarbro to Launch Skin Care Range

Hyram Yarbro, the YouTuber whose straight talk on skin care has helped spur double-digit sales increases for brands like CeraVe, will introduce his own line later this month. Selfless by Hyram: Powered by The Inkey List, a partnership between Yarbro and Inkey List, will roll out in 663 Sephora doors…