With Pent-up Demand, E.l.f. Beauty Sales Skyrocket

E.l.f. Beauty posted a sharp 50 percent sales increase for the most recent quarter, driven by upticks across categories, including makeup.  “June was the first month that the makeup category was above 2019 levels, so we’re definitely seeing a resurgence in makeup,” said E.l.f. chief executive officer Tarang Amin. “It’s…

Mass Market Beautys Climbing Categories

The mass market may have been consumers’ only brick-and-mortar access to beauty last year, but year-over-year data from IRI tells a different story. Among the most impeded categories are body anti-aging products, which dropped a precipitous 94.1%, while lip cosmetics also took a tumble. On the other hand, eye cosmetics…

EXCLUSIVE: Hyram Yarbro to Launch Skin Care Range

Hyram Yarbro, the YouTuber whose straight talk on skin care has helped spur double-digit sales increases for brands like CeraVe, will introduce his own line later this month. Selfless by Hyram: Powered by The Inkey List, a partnership between Yarbro and Inkey List, will roll out in 663 Sephora doors…

How Izzy Zero Waste Is Rethinking the Supply Chain

A new beauty brand aims to rethink both the traditional supply chain and how consumers interact with product waste. Izzy Zero Waste, which launched this week, purports to be the world’s first fully reusable and sustainable d-to-c beauty brand. Its business model is based on memberships, wherein consumers send back…

Firmenich, Symrise, IFF and Givaudan Form FSAC

The four largest fragrance suppliers have formed a trade organization in the U.S. Firmenich, Symrise, IFF and Givaudan have formed the Fragrance Science and Advocacy Council. According to a statement from the association, it is “dedicated to the strategic development of responsible science-based public policy in response to the fast-evolving…

Tatcha Launches Silk Powder on Newness

On the heels of a big year for livestreaming in the beauty industry, Tatcha is jumping into the mix.  The skin care brand will be launching The Silk Powder, a new skin care powder, on the beauty livestreaming platform Newness this week. It will be for sale exclusively on Newness…