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All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission. I'm not the biggest fan of New Year's resolutions, but I like to think there is no better time to try something new as…
It looks like 2021 is already off to an exciting start with a new beauty brand called About-Face, brought to you by singer Halsey. With this launch, the New Jersey-bred artist has found a new way to share her love of makeup with fans and beauty enthusiasts. To kick off…
Salem Mitchell is used to standing out. With a face full of freckles and a courageous voice, it's a little hard for her not to. The 22-year-old model and influencer is known for making waves across the internet, most notably on social media, where she got her start back in…
When the pandemic first hit and lockdown orders were put in place, I was rarely ever bothering with foundation. In fact, my skin was freaking out due to all the stress and time spent indoors, so I wasn't even thinking about putting makeup on my face during that time. Then…
This has been a big year for e-commerce, and one in which social media is playing an ever-larger role in online sales. “During the coronavirus times, social [media] was the way that we were connecting with our consumers with stores closed, and it’s really been so important for us,” said…
The global coronavirus pandemic has only heightened consumer interest in wellness. Home-bound consumers will be hyper-focused on optimizing personal health both physical and emotional in 2021. Here, five key trends expected to shape the space in the coming year. The Hygiene Category Who would have guessed that hand sanitizers would…
